ultrapure:execution_plan
Table of Contents
UltraPure – Execution Plan
1. Initial Phase (Pre-Launch)
Objectives:
- Remove regulatory and operational risk
- Finalise product and supply chain
- Prepare launch infrastructure
Key actions:
- Finalise suppliers and MOQs
- Approve labels and compliance
- Order initial inventory
- Set up Amazon Seller Central
- Build DTC website
- Arrange insurance and documentation
2. Launch Phase (Months 1–3)
Objectives:
- Validate product-market fit
- Generate first reviews
- Establish baseline unit economics
Key actions:
- Soft launch on Amazon
- PPC testing and optimisation
- Influencer seeding
- Customer feedback collection
- Review accumulation
Success criteria:
- 4.5+ average rating
- Positive contribution margin on core SKU
- Stable fulfilment and operations
3. Monthly Execution (Year 1)
Monthly cadence:
- Inventory review and forecasting
- PPC optimisation
- Review and customer feedback analysis
- Financial review (P&L, cashflow)
- Supplier performance review
4. Quarterly Execution
Quarterly focus:
- SKU performance review (kill / keep / scale)
- Channel optimisation
- Cost renegotiation with suppliers
- Product roadmap updates
5. Yearly Execution
Year 1
- Product-market fit
- 3–4 SKUs live
- Stable unit economics
Year 2
- EU expansion
- 5–8 SKUs
- Wholesale pilots
Year 3
- Omnichannel scale
- International markets
- Exit or long-term ownership decision
6. Operating System & KPIs
Key metrics:
- Revenue by SKU
- Gross and net margin
- CAC and LTV
- Subscription growth
- Inventory days on hand
- Review rating
- Cash runway
ultrapure/execution_plan.txt · Last modified: by admin-docs