| Term | Meaning |
|---|---|
| SKU | Stock Keeping Unit |
| FBA | Fulfilled by Amazon |
| DTC | Direct to Consumer |
| COGS | Cost of Goods Sold |
| CAC | Customer Acquisition Cost |
| LTV | Lifetime Value |
| MOQ | Minimum Order Quantity |
| PPC | Pay Per Click |
| ROAS | Return on Ad Spend |
| COA | Certificate of Analysis |
| GMP | Good Manufacturing Practice |
| OKR | Objectives and Key Results |