UltraPure – Execution Plan

Objectives:

• Remove regulatory and operational risk
• Finalise product and supply chain
• Prepare launch infrastructure

Key actions:

• Finalise suppliers and MOQs
• Approve labels and compliance
• Order initial inventory
• Set up Amazon Seller Central
• Build DTC website
• Arrange insurance and documentation

Objectives:

• Validate product-market fit
• Generate first reviews
• Establish baseline unit economics

Key actions:

• Soft launch on Amazon
• PPC testing and optimisation
• Influencer seeding
• Customer feedback collection
• Review accumulation

Success criteria:

• 4.5+ average rating
• Positive contribution margin on core SKU
• Stable fulfilment and operations

Monthly cadence:

• Inventory review and forecasting
• PPC optimisation
• Review and customer feedback analysis
• Financial review (P&L, cashflow)
• Supplier performance review

Quarterly focus:

• SKU performance review (kill / keep / scale)
• Channel optimisation
• Cost renegotiation with suppliers
• Product roadmap updates

• Product-market fit
• 3–4 SKUs live
• Stable unit economics

• EU expansion
• 5–8 SKUs
• Wholesale pilots

• Omnichannel scale
• International markets
• Exit or long-term ownership decision

Key metrics:

• Revenue by SKU
• Gross and net margin
• CAC and LTV
• Subscription growth
• Inventory days on hand
• Review rating
• Cash runway