UltraPure – Business Plan

UltraPure is a premium clean-label supplements brand built to launch safely, validate demand quickly, and scale methodically. The business operates using a capital-light white-label model and focuses on clinically proven, minimal-ingredient products with strong repeat purchase behaviour.

Primary distribution begins with Amazon FBA, supported by Direct-to-Consumer (DTC) for subscriptions, brand building, and margin optimisation.

To become a trusted premium supplements brand known for purity, transparency, and science-backed effectiveness.

UltraPure is positioned as a clinical-premium brand:

• Above mass-market commodity supplements
• Below lifestyle luxury brands
• Focused on trust, science, and minimalism

Brand attributes:

• Premium
• Minimalist
• Clinical
• Trustworthy
• Science-led

The UK supplements market is mature but growing, with strong momentum in:

• Clean-label formulations
• Single-ingredient supplements
• Vegan and plant-based products
• Performance and wellness convergence

Amazon dominates online supplement discovery and purchasing, making it the primary entry channel.

• Age: 20–40
• Gender: Predominantly male, growing female segment
• Lifestyle: Gym-goers, recreational athletes, health-conscious professionals
• Values: Purity, effectiveness, transparency, sustainability

• Amazon-first purchasing
• Review-driven decisions
• Repeat purchases every 30–60 days
• Subscription adoption once trust is established

Creapure® Creatine Monohydrate

• Single ingredient
• No additives or flavouring
• Vegan and third-party tested
• Premium minimalist packaging

Why creatine:

• Clinically proven
• High repeat purchase behaviour
• Low regulatory risk
• Strong Amazon demand

• Magnesium Glycinate (recovery, sleep, muscle support)
• Magnesium + Vitamin D3 (immune and bone health)

• Vegan BCAA Blend
• Micronutrient Stack (Zinc, Copper, Selenium)

UltraPure competes on:

• Clinical trust
• Ingredient purity
• Minimalist, premium positioning
• Subscription-driven retention
• White-label agility

• GMP and HACCP certified manufacturers
• Full batch traceability
• Certificates of Analysis for every batch
• Conservative inventory management
• Product liability insurance

• Amazon FBA (trust, logistics, demand)

• DTC website (subscriptions, retention, higher margins)

Marketing approach:

• Amazon SEO and PPC
• Education-led listings
• Micro-influencer seeding
• Email marketing

• Premium pricing justified by quality and purity
• Gross margin target: 50%+
• Net margin target Year 1: 18–25%
• Net margin target Year 2+: 30%+

• Year 1: Validation and early profitability
• Year 2: Multi-SKU expansion and EU entry
• Year 3: Omnichannel scale and exit optionality