====== UltraPure – Execution Plan ======

===== 1. Initial Phase (Pre-Launch) =====

Objectives:
  * Remove regulatory and operational risk
  * Finalise product and supply chain
  * Prepare launch infrastructure

Key actions:
  * Finalise suppliers and MOQs
  * Approve labels and compliance
  * Order initial inventory
  * Set up Amazon Seller Central
  * Build DTC website
  * Arrange insurance and documentation

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===== 2. Launch Phase (Months 1–3) =====

Objectives:
  * Validate product-market fit
  * Generate first reviews
  * Establish baseline unit economics

Key actions:
  * Soft launch on Amazon
  * PPC testing and optimisation
  * Influencer seeding
  * Customer feedback collection
  * Review accumulation

Success criteria:
  * 4.5+ average rating
  * Positive contribution margin on core SKU
  * Stable fulfilment and operations

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===== 3. Monthly Execution (Year 1) =====

Monthly cadence:
  * Inventory review and forecasting
  * PPC optimisation
  * Review and customer feedback analysis
  * Financial review (P&L, cashflow)
  * Supplier performance review

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===== 4. Quarterly Execution =====

Quarterly focus:
  * SKU performance review (kill / keep / scale)
  * Channel optimisation
  * Cost renegotiation with suppliers
  * Product roadmap updates

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===== 5. Yearly Execution =====

==== Year 1 ====
  * Product-market fit
  * 3–4 SKUs live
  * Stable unit economics

==== Year 2 ====
  * EU expansion
  * 5–8 SKUs
  * Wholesale pilots

==== Year 3 ====
  * Omnichannel scale
  * International markets
  * Exit or long-term ownership decision

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===== 6. Operating System & KPIs =====

Key metrics:
  * Revenue by SKU
  * Gross and net margin
  * CAC and LTV
  * Subscription growth
  * Inventory days on hand
  * Review rating
  * Cash runway